Time for a taste of summer? IT IS British Tomato Week 20 – 26 May 2013
We all want fresh local food but we also want the best.
It's no surprise that people often complain that 'tomatoes don't taste like they used' to when four out of five are imported. There are some great growers across Europe but their tomatoes have to travel which means they are not as fresh, you simply don't know how long they may have spent on the road.
British nurseries only grow for our home market meaning they have no distance to travel, so fruit can stay on the plant longer getting even more flavour.
That means they will be fresher when they hit your kitchen top that anything that's had to travel across the water. Freshness, great flavour, supporting local British growers, do you need more reasons to buy British?
British growers don't just want to produce great tomatoes this year, but for many years to come, they have a passion for the tomatoes they produce and how they do it.
Millions of bumblebees are used each year to pollinate plants, insects are used as natural pest control and millions of gallons of water are stored from glasshouse rooves for irrigation. These are just a few stories to show that British tomatoes aren't just red, they are also green too!
The chefs in the Houses of Parliament understand this, as the speaker shouts "order", it will be for his British tomatoes which will be featuring throughout the restaurants of the Palace of Westminster as tomato week gets under way.
British Tomato Week marks the real start of the main season and in addition to their great flavour tomatoes are also really good for you so please don't just think of tomatoes for this one week, make every week your British tomato week.
To make it even easier to spot your British tomatoes this week, we've great support from the major retailers who will be applying the tomato week sticker to millions of packs to make sure they stand out, so there really is no excuse…. and if you can't find them, ask!
Remember if you want something fresh, full of flavour, and to support your our local growers………it's got to be a British tomato.
Buy them not just because they are British; buy them because they are the best!
Top Tip: We've all spent a winter in the fridge this year, so don't put your tomatoes in there, fridges do flavours no favours, British fruit is so fresh you don't need to.