For consumers to identify British products as being of exceptional flavour and eating quality, of high nutritional value, fresh, safe, wholesome and healthy.
Improve packing, packaging and storage systems to optimise quality delivered to the consumer.
Improve storage processes and extend product shelf-life.
Continue to maintain strict microbiological integrity of produce throughout the production process.
Collate information and suggest research to improve shelf life and fruit quality.
Innovation in harvesting, transport, storage, packing, packaging and delivery systems to ensure quality and integrity of produce is optimised and never compromised.
Research ethylene scavengers and novel shelf life extension systems in packhouse and final packaging.
Produce research data to support and encourage promotion of health benefits of tomato consumption.
Provide up to date data on constituents of tomato relating to nutritive quality.
Inform key stakeholders to improve understanding of the British product. Why is British Best?
Did You Know?
In the UK, we eat 6oz (160g) of fresh tomatoes per person per week. This is the equivalent of two classic British tomatoes per week, or more than 100 per year - very low compared with other European countries, especially those in the Mediterranean region.