IT IS British Tomato Week 16 – 22 May 2016
Protected from the elements in their greenhouse and nurtured by our growers British Tomatoes are already now bursting onto the shelves.
It’s no surprise that people often complain that ‘tomatoes don’t taste like they used’ to when four out of five are imported. There are some great growers across Europe but their tomatoes have to travel and that simply means they are not as fresh as you don’t know how long they may have spent on the road, and they might have been refrigerated, the death knell for flavour.
Fridges do flavours no favours, British tomatoes are fresh so they don’t need to be refrigerated, meaning you get that real home-grown essence.
Lots of people agree so we are doing everything we can to help you spot British tomatoes so you can make every week a British Tomato week.
From the major retailers to farm shops, people will be applying millions of our special British Tomato Week labels, and using Union Jack boxes and stickers so you know which packs to look out for both now and for the rest of the season.
British tomatoes aren’t just red; they are also green too!
Thousands of bumblebees are used each year to pollinate plants, insects are used as natural pest control and millions of gallons of water are stored from glasshouse rooves for irrigation, these and other stories illustrate how British Growers are not just passionate about their produce now, but how they can be providing this iconic product for years to come.
So, please don’t just think of tomatoes for this one week, make every week your British tomato week.
Buy them not just because they are British; buy them because you think they are the best!
Did You Know?
In the UK, we eat 6oz (160g) of fresh tomatoes per person per week. This is the equivalent of two classic British tomatoes per week, or more than 100 per year - very low compared with other European countries, especially those in the Mediterranean region.